ABOUT US:
DKG&Co support marketers and their creative partners to ensure the most efficient and cost-effective processes are in place for engaging, negotiating, contracting, paying, and tracking rights across all forms of advertising content.
We have been helping brands and agencies produce and deliver advertising campaigns faster, smarter, and most importantly, cheaper.
Through the centralised management of talent and rights, we give our clients the transparency, control, and ability to make quicker and more informed decisions when executing integrated ad campaigns.
Most importantly, all while ensuring compliance with the rights holders that bring these stories to life.
Our Mission:
As the advertising and media landscape continues to evolve and fragment, Advertisers have shifted even further away from the legacy, agency-of-record production model and are generating far more content using a variety of different resources – ie. traditional agencies, digital & social agencies, crowdsourcing, media agencies, post-houses, and in-house teams.
This creates a complex ecosystem that is susceptible to inefficient workflows, lack of control and transparency, hidden costs, improper use and adaptation of creative content, legal infractions with rights holders, and strain on all stakeholders involved in the process.
DKG&Co help our clients find alignment across all of these partners by implementing a centralised approach, standardising workflows and documents, thoughtful technology integrations, and secure storage of an advertiser’s assets & rights information.
We help create order in the chaos.
In 2020, with a mission to Transorm the way Marketers and Agencies manage Talent and Rights across the globe, Dustin founded DKG&Co.
Dustin Guzowski - Founder, CEO