Global Rights Management

DKG&Co introduce a streamlined, collaborative approach to talent procurement and usage renewals, spanning the longevity of an advertising campaign’s lifespan. 

Our services are integrated with our clients and their creative partners, acting as the central point for usage-related issues, ensuring all rights holder agreements, documentation, and usage rights metadata are expertly managed and securely stored for ongoing tracking of expiries, costs, and payments

Services include:

Talent & Rights Negotiations and Re-Negotiations

Expert Contract Analysis and Support

Contract Expiration Date Notifications

Central Liaison for All Usage Enquiries

T&R Marketer Assessments

DKG&Co supports global brands and agencies, helping to diagnose the complex, unique situations faced throughout the production and advertising campaign lifecycle.  We understand that not all organizations operate the same, which is why an in-depth analysis across both internal and external stakeholders is vital.

We provide actionable reports and recommendations to bring the people and processes in alignment, breaking down silos that have been built up over years.  We are confident that our approach creates the most streamlined, sustainable models for future growth and complexity, in an ever-changing industry.

Common Issues:

• Lack of Transparency on total talent spend across brands/agencies

• Penalties arising from non-compliant use of rights holder’s IP

• Lack of visibility and control of assets traveling across borders

Global Usage Surveys

DKG&Co assists our clients by capturing the usage requirements by surveying all relevant countries/regions, identifying the creative formats, media channels, and timing of their upcoming campaign plans.  The survey results are then used to estimate the cost of the brand’s actual usage needs, eliminating “usage waste” through unnecessary bundling.

Renewals costs are then approved and paid prior to the airing of the content, avoiding costly penalties, ensuring compliance with the rights holders.

Benefits:

Market Engagement Auditing

Stakeholder Accountability

Reduction in cost by eliminating unnecessary usage bundling

Real-time use assessment and alignment of market activity across region

Global Usage Payments

Whether you are paying a model in South Africa, a group of actors in Germany, a Voiceover artist in the UK, or a SAG/AFTRA union actor from the U.S. - DKG&CO have experience contracting and paying talent throughout the world and can provide guidance on all payroll matters. 

Let us help find the right payment solution for your business’ needs.

Technology Integration

DKG&Co are truly technology agnostic.  We are experienced and fully capable of integrating our services with existing adtech and asset management solutions, or recommending the right solutions for your business. 

Our objective is to ensure our clients’ creative assets & usage rights data are stored in a secure, centralised platform to enable efficient workflows, stakeholder accountability, easy tracking and reporting of metadata, rights holders’ information, past and future costs, and all relevant documentation. 

Expert Contract Support

DKG&Co provide our clients with the expert support and guidance throughout the contracting process. Whether providing bespoke Talent & Rights agreements or simply reviewing existing contracts, our aim is to make the process easier and more transparent.

Our goal is to to ensure that our client’s T&R agreements reflect how the creative assets will and could be used in the future, ensuring ongoing, efficient workflows when renewing usage rights with the rights holders that bring these creative stories to life.