TOP 100 GLOBAL Marketer

THE NEED: 

Global Advertiser looking to find alignment across entire portfolio of brands and agency partners throughout EMEA, to reduce time and money spent managing usage rights.  Goal to improve the management of usage rights across 30+ markets and complex de-centralized company structure.

THE SOLUTION:

Complete assessment of EMEA Creative and Production infrastructure and Implementation of new, improved protocols to centralise and coordinate the usage rights requirements for entire portfolio of brands and markets under one Rights Management partner.

THE RESULT:

• Reduction in overall rights infringements and ‘rights wastage’ by local EMEA markets

• Overall cost reduction resulting from contracting a single supplier rather than relying on several Local agencies

• Break down of organization silos by communicating a unified vision, sharing accountabilities, incorporating collaborative tools, and ongoing training seminars